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In June of 2005, I became a freelance copywriter. Since that time, I’ve worked with 65 different clients. I’ve written three or more projects with some clients. Other clients have been working with me for longer than two years. So I’ve been able to observe what works and what doesn’t.

After trying a number of different approaches, I’ve concluded there are two primary ways of writing a sales letter that works.

Method #1: Create the best letter possible.

The majority of clients want the “best” sales copy possible. They don’t want anything less than this.

A client like this will ask me to go through endless edits and revisions. He will tweak words throughout the letter. He will change his mind more often than he changes clothes.

A client like what I’ve described is convinced that a long, drawn-out editing process will produce the best sales copy possible.

But let me pose a question. How do we determine what is “best?” Is it based on our own opinion — or the market’s opinion?

A client who tries to create the “best” sales copy possible is convinced he knows what’s “best.” And so he continues editing for days — even weeks — thinking he’s making a difference. When, really, his work is counter-productive.

Think about it… is one word way down on page 12 going to appreciably change the conversion rate or how prospects react to the product or service being sold?

Not really.

Here’s my opinion: Neither you nor I know what’s “best” when it comes to writing copy and converting prospects into customers.

We are only armed with educated opinions.

Those opinions are only validated once the letter has been put to the test.

With that in mind, let me show you…

Method #2: Create a letter that’s “good enough.”

This second method is completely different than the first. It acknowledges up front that all we have are educated opinions. This assumption leads us to create a sales letter that’s good enough so we can then test it to see how the market responds.

Using this somewhat controversial approach, you can write a strong sales letter that hits all the key selling points and makes a noble effort to win customers to your product or service.

Of course, you will probably want to do some minor editing, but not too much. Because your goal is to get the letter out there to see how well the market responds.

So. We’ve got a good enough letter, we send prospects to read it, and we see how well it works.

But it doesn’t stop there. The next step is to test various elements to see how they affect conversion — for better or worse.

Of course, the idea is to improve the letter by degrees, based on the actual response rate, until you have a letter that is truly great.

So… which method do you subscribe to? Which one should you be using?

The first method is for writers/clients with big egos. They are convinced their way is best. They believe the greatness of a letter is determined by how much they love it.

The second approach is for folks who want results… people who are more interested in getting new customers at a profit than having a letter they love.

Before making another sale, learn business growth strategies and copywriting tips you can apply immediately to get more customers and boost profits.

While statistics show more women starting a new business than ever, many others will get no further than thinking or planning stages. Because well-meaning family and friends will stop them.

These aren’t negative people “out to get you”. Simply good-hearted family and friends with your best interests at heart.

In fact - not a day goes by I don’t hear unique stories from women with families or friends who list - every reason in the world - why they shouldn’t leave their jobs to start a small, or home business. Everything from the logical “You need your paycheck”, to “What are you thinking?”

1. You have a family.
Most of us do. But that doesn’t stop us from joining business groups; getting elected to boards of directors; volunteer and participate in church and school functions; running for political office, for example.

Unfortunately, starting a new or home business can scare family and friends. Your biz might take you away from the family too much. Could create family, personal or financial problems. Can’t blame them for thinking these things. They’re all very important.

How can you handle this?

• Get your family firmly behind you. Have family meetings. Keep them abreast of ideas, changes and plans. Get their input. Field questions; put them at ease. Gather statistics to show how others have succeeded in a similar business. In short, they want to help you; and think they are. So provide them the info they need to get behind you. And help you succeed.
• Have a plan - which allows plenty of family time and includes a vacation. Be sure all family scenarios are planned for - taking kids to school, picking them up, shuttling them to activities, for instance. Have a personal cel phone number family can call. And a plan for emergencies.

2. We need the money.
These words can easily disguise worry about whether you’ll have enough income to replace your paycheck. In other words, will there be enough money to pay the house and/or car payment? What about those extras - eating out, taking a vacation, the promised new car, for example? How will you pay for your kids education?

It’s normal for family to seek reassurance they’ll continue to live in the style they’re accustomed to. Be upfront with your plan of action and perceived results. Don’t leave them worried.

How can you handle this?

• Start out part time. If necessary, slowly work your way to a full time business. Work shorter hours or nights on your day job. If necessary, take a part time job. Purchase equipment, office products, merchandise and other items on an as-needed basis while you have a job. Remember, highly successful people like Bill Gates started their biz in a garage, part time.
• Be well prepared. Apply for a loan, line of credit, or extra credit card for your biz while you still have a job. Have a well-written biz plan for lenders and as a guide. Seek investors or funding before taking the plunge. Start paying off, or down, personal debt. The less financial stress, the better.

And very importantly, have a way to handle your own personal financial responsibilities that provides your family the security they need.

3. Have you lost your mind - giving up your paycheck/day job?
Not everyone has the creative ideas you have. Nor the desire and determination to risk working independently. People who make these statements believe they’re helping - pointing out what you may have overlooked. And who can blame them? They care.

How can you handle this?

• Prepare, well in advance, for the loss of your paycheck.
• Develop new streams of income; start a savings plan. Sell off vehicles, boats, unused equipment. Have regular garage or estate sales to raise extra money. Sell your stuff on eBay. Take a part time job until your biz takes off. Hire someone to run or you run the biz part time until it grows enough to allow you to quit your job.

Cathy Hughes, founder and chairperson of Radio One, Inc, says “Your husbands, brothers, sisters, mothers, fathers, neighbors, sometimes even your financial advisors and your lawyers are first to want to protect you”.

If, all things considered, you have a great business idea, a good biz plan, the means and ability to get your biz up and successfully running - and your family’s on board - stay upbeat, determined and focused. And you’ll soon discover when you act successful people will believe you are successful. And quickly jump on your bandwagon.

Jean L. Serio has 35 years experience in business, working for 4 top retail corporations. In Management and Sales, Training and Development. For the last 15 years, she’s used that experience to start up 8 businesses of her own. And helped hundreds of women start up a business. To sign up for your Free Ezine “Women Start Up a Biz” and receive your Bonus Report, “The Truth About the 5 Mistakes Women Make Starting a Business and 30 Simple Ways to Avoid Them”, click to continue: http://www.womensmarketingandbusinessnetwork.com “We help you make it happen!”

95% of traders lose money and that’s a fact and it’s also a fact that most of the so called conventional ideas about making money are dead wrong and cause traders to lose. Let’s look at some conventional wisdom and why it’s dead wrong…

1. Buy Low sell High is a Good Way to Trade

Not in forex trading it isn’t - the best way to trade and catch the big moves is to buy breakouts to new market highs or lows. It’s a fact that most major trends start from these.

Also if you try and buy bottoms and sell tops you are making the next mistake.

2. Predicting Forex Prices Works

No it doesn’t. If you predict you’re hoping or guessing and that won’t get you far in life or forex trading.

Traders are obsessed with predicting exact tops and bottoms but its not possible so don’t try and that leads to my next point…

3. The Markets Move to Science

This idea is loved by many traders but there is no science to market movement.

Why?

Because if they did, we would all know the price in advance and there would be no market.

Traders follow such “legends” as Gann Elliot and Fibonacci and think they know the code and lose. Markets are an odds game, nothing more than that so stop trying to be perfect and make some money.

4. Day Trading and Scalping Reduces Risk

Know it doesn’t, it creates it and guarantees you will lose, as all short term moves are random in daily time frames - pretty obvious really - but many novice traders fall for this one.

5. Get a Forex Robot

Most of these are junk and have back tested simulations as track records and the market gives them a lesson in manners in the real world.

Don’t fall for the hype check the track record which is normally a made up simulation.

6. Follow an expert

Traders never learn - the so called experts are in most cases not really experts at all - but even those that offer good advice the trader can’t follow, because he cant go through a period of losses, without throwing the towel in because its not his track record and confidence and discipline crumbles.

7. Forex Trading is Easy

Most traders just think it’s easy and of course its not - that’s why 95% of traders fail. Sure the rewards are high - but it requires effort to make them.

8. Risk 2% Per Trade

This is just plain dumb.

If you don’t risk much you wont make much and most traders in retail forex are trading small amounts so on $1,000 2% is $20.00, that wont make you much!

9. Diversify

Spread your risk is a commonly accepted wisdom but all it does is dilute profits and if you have a small account it’s a total waste of time.

10. Technology can Help You Win

No it can’t - think about it and remember 30 years ago 95% of traders lost and ratio is still the same today, despite all the advances in computers, software and communications.

So always remember forex should be simple and trying to be clever will just see you lose.

Forex trading offers an opportunity for the trader who accepts that he has to do it on his own and create his own rules and follow them with discipline. Anyone can learn forex and anyone can win and really its not the market that beats the trader, it’s the trader who beats himself.

Forex trading is open to everyone and anyone can enjoy currency trading success, if they have a willingness to work hard and have the mindset to succeed.

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Relationship marketing puts the “CUSTOM” back in customer. You would think this would be logical, but this approach seems to be a radical idea in many marketing circles these days. The focus appears instead to be on attracting customers rather than servicing well and supporting them so you keep them. Another name for this is offensive marketing.

If you want to keep your customers, you will do the service and support, because the bottom line is making you money. And to keep your customers and provide service and support, you need to be able to write good copy. Good copy is what lands your customer in the first place. It is what keeps your customer long term as well - along with the good support and service that is.

Relationship marketing evolved from direct response marketing in the 1960’s. In the 1980’s it became a system that emphasizes the building of long term (relationship) customers rather than relying on just single transactions. This marketing philosophy is called your customers “life cycle”. Meaning, you offer a range of products/services, as people actually need them. And to do that, you need to write good copy, among other things.

Why would focusing on existing customers be more profitable? If you’re constantly spending money and resources to attract new customers, your profitability suffers. You aren’t building a loyal base of people who stay with you. Called “churn”, these people won’t come back to you. Another term for attempting to keep people and increase their loyalty is also called “defensive marketing”.

Those who have already opened their wallets are the key to continued profitability. And if your sales copy for your website and other marketing tools sizzles, then those wallets are going to open frequently.

You can also view your customer lifetime value as a long-term asset. And you value assets and treat them accordingly. Keep your customers (assets) happy and they wind up being loyal. Loyalty is worth money to your business, since the cost of keeping an existing customer is only about 10 per cent of the cost of getting a new one.

To find out how you can create your sales copy through dynamic, effective copywriting that rakes in the profits, simply click here:

http://www.productforever.com/dynamiccopywriting/

Dynamic Copywriting - Learn How To Write Sales Copy That Sells

This information is so powerful that you can literally turn your sales materials into high gear profit generators!

Relative Strength Index (RSI) is a well known and much used
momentum indicator. It was invented by J. Welles Wilder Jr.,
a great technical analyst.

RSI compares the magnitude of a stock or index’s recent gains
to the magnitude of it’s recent losses and that information is
turned into a number that ranges from 0 to 100. A single
parameter is used, the number of time periods for the calculation.
14 periods is recommended by Wilder.

Common practical use of RSI in stock market timing is to measure
the underlying strength of the market and to determine if it’s
getting overbought or oversold. Wilder’s own recommendation was to
use 70 and 30 levels, to indicate an overbought and oversold market,
respectively. If RSI rises above 30 it’s considered bullish for the
stock or index. If the RSI falls below 70, it’s a bearish sign.

Bullish & Bearish Divergences
Stronger buy and sell signals can also be generated by looking
for positive and negative divergences between the RSI and
underlying prices. For example, a falling market index whose RSI
instead rises from a low point of 10 and back up to above 50. The
underlying index will often reverse it’s direction soon after
such a divergence. Divergences that occur after an overbought or
oversold reading, usually gives more reliable signals.

Center Line Break

A bullish or bearish indication is given with readings above and
below the 50 level. A reading above this center line indicates that
average gains are higher than average losses. A reading below 50
indicates that bears are winning the fight. For confirmation of
bullish and bearish signals, some traders look for moves above and
below 50, respectively.

Below is the author’s special indicator combination and settings,
for short & medium term stock market timing.

Daily Chart:

- 200 ema (exponential moving average)

- 89 ema (closing prices used for both ema calculations)

- RSI set at 25 periods with horizontal lines at 60 and 40

Weekly Chart:

- Walter Bressert’s Cycle10 plotted with horizontal lines set at 70 and 40

- MACD plotted with Signal Time Periods set at 5

By the use of a 25 period RSI on a daily chart, in combination
with Cycle10 and MACD, plotted on a weekly chart, larger tops and
bottoms can often be found. This special indicator setup can be a
contributing factor for more accurate stock market timing, although
no guarantees are given. Examples for 2005 are the significant April
and October lows in the OEX, (S&P 100) where the RSI dipped below 40.

Later in 2005 and so far in 2006, three RSI moves above 60 all alerted
about important OEX peaks, in November, January and March.

Below is how i use this as an alert system in my own technical analysis:

By using this 25 period RSI, instead of the standard 14 RSI, some
whip-saws will be filtered out. When RSI 25 climbs above 60
or falls below 40, odds are greater more significant tops and
bottoms are forming, respectively. This part of the system acts
as a warning, a trading opportunity shows up on the Long or Short
side and more attention is given.

Long (Bullish) Entry Parameters:

Weekly MACD must be in bearish mode (closing prices).
When Daily RSI closing readings falls below 40, (for a bullish entry
consideration) weekly Cycle10 must be in it’s buy zone (below 40)
and make a positive reversal on a weekly closing basis, before entry.
It’s important to separate between the daily and weekly charts used
for each indicator.

A less aggressive approach is then to wait for the high of the weekly
bar that caused the Cycle10 reversal, to be broken by a few points.
Depending on the risk tolerance, a protective stop can be placed a
few points below the swing low or below the low of the bar which caused
the weekly Cycle10 reversal. When weekly MACD’s signal line crosses it’s
moving average, a bullish trend reversal confirmation is given.

Taking Profits

Deciding when to take profits is often viewed as the most difficult
part of trading. I would consider taking profits, when the 38.2%,
50% or the key 61.8% Fibonacci retracement levels (of the previous
bearish trend) are reached. It depends on how overbought the market
has become, when those Fibonacci retracement levels are touched.
Another, usually slower approach, is to simply take profits when MACD
turns bearish again (MA crossover).

The odds for a successful trade would increase if weekly MACD has just
been through a bullish divergence pattern formation first, before
entering bullish mode (MA crossover).

Other profit taking suggestions are when weekly Cycle10 makes a bearish
reversal up in it’s sell zone (closing basis). A drawback with this
method, is that Cycle10 doesn’t always reach it’s sell zone, before
making a bearish reversal.

Another good point to take profits, is those times when the key 61.8%
Fibonacci price level is reached and Cycle10 at the same time is in it’s
sell zone. In this case a bearish Cycle10 reversal is not waited for.
Any market wants to reach it’s key 61.8% Fibonacci zone, 60-70% of the
time, before making a new trend reversal.

Short (Bearish) Entry Parameters:

Weekly MACD must be in bullish mode (closing prices).
When daily RSI rises above 60, weekly Cycle10 must be in it’s sell zone
(above 70) and make a bearish reversal on a weekly closing basis, before
entry. Again, a less aggressive entry, is then to wait for the low of the
bar which caused the Cycle10 reversal, to be broken by a few points.
A protective stop can be placed a few points above the swing high or the
high of the weekly Cycle10 reversal bar. When MACD’s signal line crosses
it’s moving average, a bearish trend reversal confirmation is given.

Taking Profits
The same suggestions as for the Long entries, it depends on how long you
are willing to stay in the trade.

More and more people everyday get involved with a number of home-based opportunities; working out of the comfort of their own homes. But, with all the scams and schemes on the net how do you sift through all the garbage and hype?

First, you need to find an activity that is tried and tested, and has proven to work. Next you need the ask yourself a few questions; “Do I want to sell a product or not”? How about prospecting or cold calling? If you answered no to either of these questions you may be one of the people looking for this simple cash gifting activity.

What is cash gifting, and what are so many people talking about? Cash gifting is an activity that has blessed a number of families over the last decade, and continues to each and every day. What is so great about cash gifting is that you do not need to sell anything. better yet, you don’t need to sell ANYONE(family OR friends).

Prospects call or email you for details. All you have to do is respond!

With that said, there ARE a few more things you have to be willing to do if you are even thinking about getting into this life-changing activity. You will need to be motivated; you can’t expect ANYTHING to just come to you. You will also need to be able to spend an hour or so a day on the computer. If you can accomplish these key factors, there is great potential for YOU in cash gifting. Although, on top of your success in this simple system, comes the success of those new cash gifters that you awaken with the same opportunity.

This phenomenal activity has changed lives all over the world, and continues to gift to me and my team every single day. If you have been skeptical about cash gifting perhaps it is time you gave it a chance.

Take a moment to get some more Information, and feel free to contact me directly with any questions or concerns.

Anoosh Kashefi
Akashefi12@gmail.com
925-482-4002